Attentionis a place.
Fangrove owns 35 large-format sites across 16 areas of Lahore — and the print floor that dresses them. Out-of-home, broadcast and press, since 2008.
Selected clients
Six disciplines,one schedule.
Media is bought, printed and mounted inside the same business. That is the whole advantage — nothing waits in a third party's queue.
Services
We publishevery site.
Dimensions, illumination, direction of approach and modelled daily impressions — for every structure, before you enquire. Opacity is how this industry has always made its margin. We would rather compete on the sites.
- Sites in Lahore
- 35
- Areas covered
- 16
- Daily audience
- 15M
- Digital screens
- 3
- Gulberg8
- Model Town8
- Canal Road4
- Gulberg III2
- Mall Road2
- DHA Phase 81
- Cantt1
Largest face in the estate: 90 × 30 ft at DHA Phase 8.
Our media network
Campaigns thathad to hold upin traffic.
Outdoor is judged at speed, in bad light, by someone who is not looking for it. Everything below was built for that — and photographed on the face that carried it.
Selected work
Packages Shopping Festival
- Outdoor
- DOOH
Carrefour OOH Campaign
- Outdoor
Brief to proof,in six steps.
Every step ends in something you can hold or check. If a stage produces nothing verifiable, it is not a stage — it is a delay.
Our process
- 01
Brief & audit
We start by asking what the last campaign cost and what it returned. Most media problems are inherited, and the fastest saving usually comes from stopping something rather than starting something.
Written audit of current spend and gaps
- 02
Plan
Corridors, formats, belts and cycles, costed line by line. You see the impression model and the assumptions behind it, not a total at the bottom of a page.
Costed plan with impression model
- 03
Artwork & proof
Files are checked before plates or faces are committed. Colour is proofed against the illumination the piece will live under — front-lit and back-lit are not the same job.
Signed-off proof on production stock
- 04
Production
Printed on our own floor, on the substrate the site's wind loading and lighting call for. Nothing is brokered out, so nothing waits in someone else's queue.
Faces produced, batched by route
- 05
Mount & go live
Own crews, own hoists, overnight windows. Digital creative goes live within four working hours of approval. Broadcast is booked and cleared before the first air date.
Photographic proof of every mount
- 06
Verify
Play logs for digital, tear sheets for press, transmission reconciliation for broadcast, and a dated photograph for every static face. If it did not run, you do not pay for it.
Monthly verification pack
We printwhat we hang.
Offset, digital and large-format on one floor, sharing a schedule with the mounting crews. A face that comes off the printer at six is on the board by two.
It also means colour is proofed against the illumination the piece will actually live under. A red approved on a backlit monitor and hung on a front-lit face is the most expensive mistake in this industry.
- Max roll width
- 16 ft
- Print to mount
- Same night
- Offset sheet
- 28 × 40 in
- Ink UV stability
- 24 months
The print floor
Tell us thecorridor. We'llquote it today.
Contact Fangrove MediaStudio
10D CommercialPak Arab Society
Lahore
Pakistan
Mon – Sat, 09:00 – 18:00 PKT