The studio
We ownthe steel.
Most outdoor companies in Pakistan resell somebody else's inventory and inherit somebody else's maintenance schedule. We buy the land, put up the structure, print the face and mount it ourselves — which is why we can answer a question about a site without making a phone call first.
- Founded
- 2008
- Owned sites
- 35
- Areas of Lahore
- 16
- Print floor
- In-house
A city ofthirteen millioncommutes.
Lahore is the reason this business works. It is dense, it is congested, and almost everybody moves along the same handful of arteries twice a day. Frequency — the thing that actually makes outdoor advertising land — is almost free here if you own the right structures.
We started with two roadside faces and a print floor on the Multan Road side of the city. Everything since has been bought out of what those earned.
How we operate
Four ruleswe do not bend.
- 01
Own the asset
We buy and maintain our own structures. Reselling someone else's inventory means inheriting their maintenance schedule and their excuses.
- 02
Publish the numbers
Every site lists its dimensions, illumination, approach direction and modelled impressions before you enquire. Opacity is how this industry has historically made its margin.
- 03
Verify everything
A dated photograph, a play log, a tear sheet. Proof is a deliverable, not a favour.
- 04
Say no to the wrong buy
We have talked clients out of digital screens, off television, and down to two billboards. A smaller correct invoice is worth more than a large wrong one.
Since 2008.
- Founded
- 2008
- Working with brands in Lahore since, through every shift in how outdoor is bought.
- Brands
- 250+
- Local and international, from single-face bookings to multi-corridor campaigns.
- Staff
- 30+
- Sales, planning, media buying, creative design and the production floor.
Brief to proof,in six steps.
Every step ends in something you can hold or check. If a stage produces nothing verifiable, it is not a stage — it is a delay.
Our process
- 01
Brief & audit
We start by asking what the last campaign cost and what it returned. Most media problems are inherited, and the fastest saving usually comes from stopping something rather than starting something.
Written audit of current spend and gaps
- 02
Plan
Corridors, formats, belts and cycles, costed line by line. You see the impression model and the assumptions behind it, not a total at the bottom of a page.
Costed plan with impression model
- 03
Artwork & proof
Files are checked before plates or faces are committed. Colour is proofed against the illumination the piece will live under — front-lit and back-lit are not the same job.
Signed-off proof on production stock
- 04
Production
Printed on our own floor, on the substrate the site's wind loading and lighting call for. Nothing is brokered out, so nothing waits in someone else's queue.
Faces produced, batched by route
- 05
Mount & go live
Own crews, own hoists, overnight windows. Digital creative goes live within four working hours of approval. Broadcast is booked and cleared before the first air date.
Photographic proof of every mount
- 06
Verify
Play logs for digital, tear sheets for press, transmission reconciliation for broadcast, and a dated photograph for every static face. If it did not run, you do not pay for it.
Monthly verification pack
Selected clients
Tell us thecorridor. We'llquote it today.
Contact Fangrove MediaStudio
10D CommercialPak Arab Society
Lahore
Pakistan
Mon – Sat, 09:00 – 18:00 PKT