Billboard ratesin Lahore.

What setsthe rate.

• 01

  Audience

  The audience a site carries is the largest part of its rate. Every site on the network shows the daily audience figure we hold for it, so two sites can be compared before you ask — and a premium corridor is priced as one.

• 02

  Size

  A bigger face carries a bigger rent and a bigger print. Dimensions and face area are published for every site, from 6 × 3 ft up to the 90 × 30 ft billboard in DHA Phase 8.

• 03

  Lighting

  Illumination decides the hours you are actually buying. A non-lit hoarding in Lahore is a twelve-hour medium in December; a front-lit or back-lit face keeps working through the evening commute, and the rate reflects it.

• 04

  Booking cycle

  Static sites are booked by the month, starting on the 1st or the 16th. Rates are quoted per cycle and depend on how many cycles you take.

• 05

  Share of voice

  On a digital or SMD screen you are buying slots in a loop, not a face. Loops run 80 seconds with at most ten advertisers, slots are 8 seconds as standard, and we state the cost per thousand impressions before you sign.